Lessons to Learn from Network Marketing
Network marketing is a marketing
strategy that we can really learn from. The tactics and principles learnt from
this strategy are usually valuable, and they can be applied in any other
business.
One lesson learnt from network
marketing is that no business can survive without relationship. There is great
importance in the relationship between management and other people and between
the qualities of the product. Also, we learn that we should analyze the network
and get the bigger picture, without making any assumptions. In network
marketing, chancing and assuming on your network is never done because you have
to study the strong and the weak points in your network so that you can know
what to do to strengthen that part. Another great lesson with network marketing
is that they show the best way to sell is to make your product surrounded by
consumers and distributors. No wonder there is a lot of distributor support in
network marketing. Also, network marketing has a lot of follow up and
recruiting because they do not take chances with even a single person in the
network.
Another strategy is to leverage
those who are not selling by making them sell to their direct community. A good
example is using a college student in network marketing. This student will not
go to any CEO’s office to market, but he or she will do network marketing in
the community that is closest which is the student community. This way, the
product penetrates all the way through into any group whatsoever as long as you
have a single person in the network that is in that group.
Also, in network marketing,
relationship is vey important. This is unlike in other types of marketing,
where you introduce some thing and you want it implemented immediately (like
trying to sleep with a girl on the first date, without building a close
relationship first). In network marketing, the relationship comes first before
the implementation and the results. In network marketing, top network marketers
believe that you should not view everyone around you as “prey” or as a catch.
You should establish natural relationships with many people and you should know
that some of them will join your network. Some will join and refer others to
it, and others will only refer others without joining while the last group will
never do anything about it. This is unlike the three foot rule used by other
business people who do not know the principles of good network marketing.
0 comments