Ideas That Kill Home Businesses
Home
businesses are very good ways of achieving financial freedom. Many have tried
the trade but only a handful have succeeded. This is basically due to the
killer ideas that many have in their mind relating to the business. To some,
these ideas are for the betterment of the business but this is not the case.
Most of them lead to the downfall of the company right at the start.
One
of the most common ideas that kill home business is that cheaper prices will
help your business attract customers and enter the market. When looking for
customers, one looks for the kind of client he or she wants. If the price
sensitive type are the ones you look for, then you will have to work with them
for the rest of the business. As you know, this is not healthy for your
business since once you hike the prices, you will be left with no clients at
all. Therefore, do not sympathies with your clients at first. Set your prices
within the normal range if you expect to maximize this opportunity.
Another
very common hazardous idea is that marketing is not necessary. Many lie to
themselves that their products or services will sell themselves. According,
such an idea is for the lazy individuals trying to avoid the hassle and bustle
related to marketing. Truth be told, no matter how good your services are,
marketing is quite necessary. How do you expect people you know of it without
marketing? This is like planning to drive a car without and engine! Bottom line
is that; services or products can never sell themselves.
Others go to an extent of thinking that their
businesses are businesses are too small to have a plan. To me, this is quite
absurd taking into consideration that even a team participating in a 90 minutes
football match requires a plan. Yes, a home business is small but no, it does
require a plan. It will soon grow into a massive company, how will you run it
when it reaches that stage if you ca not run it as a ‘small business’? A plan
is necessary. Finally, some think that their close relatives or friends will
help them build the business for free. The best example in this case is
designing the website. 90% of such agreements never work since there is no
seriousness in them. Look for a professional to do it for you; do not rely on
any member of your social group.
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